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Scanova Conversion Tracking helps you measure what users do on your website after scanning a QR Code.
In the dashboard UI, you may still see this area labeled as Web Tracking in some places. In public docs we use Conversion Tracking as the primary term.

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What You Can Track

  • Landing page visits after QR scans
  • Clicks, form submits, and scroll-depth events
  • Backend conversions such as purchase, signup, and lead
  • Revenue values and attributed conversions

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Integration Modes

Client-Side Integration

Add the generated tracking snippet to your website and send browser events.

Server-Side Integration

Send secure backend events using site-scoped API keys.

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Before You Start

  • Active Scanova account
  • At least one tracking site created in Dashboard
  • Website where you can add script code
  • Backend access if you want server-side conversions

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Next Step

Start with Setup Guide (Dashboard to Live), then read How It Works. For analytics of conversion tracking data, check the Conversion Tracking Analytics Endpoint in this documentation.