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Each tracking site has its own API keys. A key is scoped to one site — it can only be used to send events for that site’s site_id.

Steps

  1. Log in to the Scanova dashboard
  2. Go to Analytics → Conversion Tracking
  3. Click on your tracking site to open site details
  4. Select Tracking Setup on your site, then the Track via API tab
  5. Click Generate API Key
  6. Enter a descriptive name (e.g. Production Backend, Checkout Service)
  7. Click Generate
  8. Copy the key immediately — it is shown only once
The raw API key is displayed one time only. If you close the dialog without copying it, you will need to revoke the key and generate a new one.

Store the key securely

Save the key as an environment variable in your backend. Never hardcode it in source code.

Key limits and management

  • A site can have up to 2 active API keys at a time. Rotate an old key out when you create a new one
  • Revoke unused or compromised keys immediately from the Track via API tab
  • With a cap of two, a production/staging split uses both slots — plan rotation accordingly

How to use the key

Include it as a header on every server event request:
The key must match the site_id you include in the request body. A mismatch returns 403.

Next step

Send your first server event →