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What blocks are

Blocks are the individual sections that make up a landing page — a heading, a paragraph, a gallery, a form. You add them from the left sidebar, drag to reorder, and edit each one’s content and appearance in the right-hand inspector. Every block has a Content tab for its data (text, images, links). Most blocks also have a Design tab for per-block style overrides, and an Event Tracking tab for click/conversion tracking.
Most card-based blocks share the same four Design-tab controls — Appearance (Card / Full width), Card Background, Card Surface, and Shadow — plus a Transparent background switch. Rather than repeating this on every block below, see Design Options for what each control does. If a block has no Design tab at all (for example Footer or Menu), it has no style overrides to set.

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Adding a block

  1. Click + Add at the top of the Blocks list in the left sidebar.
  2. The Add a block picker opens, showing every block available for the current page type — filter by category tab, or search by name.
  3. Click a block’s card to add it to the bottom of the page.
Add a block picker open in the page builder, showing category tabs and Content-category block cards including GS1 Product Info and Hero Section

The Add a block picker on a blank page, showing the Content category and its category tabs (All, Content, Media, Social, Interaction, Layout)

The picker’s tabs — All, Content, Media, Social, Interaction, Layout — are the categories used below. A blank/general page offers 17 blocks; picking a category-specific template (Restaurant, Wedding, Real Estate, Business Card, Feedback, Audio, Document, Image) unlocks additional blocks scoped to that category, noted individually below.

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Content blocks

Text, branding, and profile blocks that make up the core information on a page.
Hero Section was previously called “Page Header” in older documentation. The block type slug (page_header) is unchanged, but the on-screen label is now Hero Section.

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Media blocks

Images, video, audio, and downloadable files.

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Social blocks

Ways for visitors to follow or share your page.

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Interaction blocks

Blocks that let visitors take action — fill in a form, redeem a coupon, or leave a review.
The Button block’s link type options are URL, Email, Phone, SMS, and QR code. The “QR code” option links to a different QR code’s own landing page — it doesn’t create in-page navigation between pages of the same multi-page site.

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Layout blocks

Structural elements that control page flow, spacing, and advanced behavior.

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Reordering blocks

Drag the grip handle on any block card in the left sidebar to move it to a new position. The canvas updates in real time.

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Deleting a block

Select a block on the canvas or in the left sidebar, then click the trash icon in the block card header. Most blocks can be deleted freely — including Page Title and Coupon Details, despite older documentation claiming otherwise. A small number of blocks that anchor a specific page type still can’t be deleted: Audio Player (on Audio pages), Logo Section (on Feedback pages), Menu (on Restaurant pages), and Agent Profile (on Real Estate pages).

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Copying and pasting a block

Select a block and press Cmd/Ctrl+C to copy it. Press Cmd/Ctrl+V to paste a copy below the current selection. Pasted blocks keep the same content and design settings as the original.
  • Design options — the per-block Design tab controls referenced throughout this page.
  • Animated effects — the Card Effect and Button Effect options available on card and button blocks.
  • Page types — which page type unlocks which category-specific blocks.
  • Building a form — configuring the Custom Form block’s questions in the dedicated form builder.