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The Design editor (open a QR Code’s details page and click Edit Design, or the palette icon in the QR Codes list) styles the QR Code’s own scannable pattern — its dot shapes, colors, logo, and an optional frame around it. This is a different feature from Page Builder’s design options, which style the landing page a QR Code points to, not the QR Code image itself.
Every change here can affect scannability. The editor warns you at the specific settings most likely to break a scan (low contrast, a shrunk quiet zone, a low error-correction level) — always use Test QR Code (below) before printing or publishing a custom design.

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Custom Design tab

The editor opens on Custom Design, with five sections under QR Code in the left sidebar, plus Shapes and Frames alongside it:
Custom Design editor's Logo panel, showing a gallery of brand icons, an Icons tab, an Upload tab, a Text tab

The Logo section of the Custom Design tab

  • Logo — place a logo in the center of the QR Code, from a built-in icon gallery, your own icon set, an uploaded image, or plain text. Controls: Size, Margin, Logo Color, Remove blocks around logo (clears the QR Code modules directly behind it, on by default), Use as Background (places the logo behind the pattern instead), and Stroke (adds a border around it).
  • Data Patterns — the shape of the QR Code’s data dots, picked from a gallery of styles (squares, dots, rounded, and more), with a Dot Size slider and a Single Color / Gradient fill choice
  • Eyes — the shape and color of the three large corner squares (“eyes”). Choose a pattern from Choose Pattern or your own saved ones under My Patterns, and apply it to Both Eyes, just Inner Eyes, or just Outer Eyes, each with its own color.
  • Background — a solid Color or Transparent background, plus a Quiet Zone slider (the blank margin around the pattern). The panel warns that reducing the quiet zone may hurt scannability, and to always test before finalizing.
  • Error Correction — one of four levels, each trading a larger/denser pattern for more damage tolerance: L — Low (7%, smallest/cleanest), M — Medium (15%, good balance), Q — Quartile (25%, high recovery), H — High (30%, best recovery). QR Codes carrying a center logo need a higher level, since the logo itself covers part of the pattern.
Shapes wraps the whole QR Code in an outer silhouette (heart, shield, hexagon, and more), with Stroke Width, Padding Around Eyes, and separate Stroke, Data, and Background colors. Frames adds a bordered call-to-action graphic around the QR Code — pick a Suggested frame (matched to common use cases) or browse All, then set Primary/Secondary/Text/Background colors, the Frame Text (defaults to “Scan Me”), its Font, and its Position.
Frames panel showing a grid of suggested frame styles

The Frames panel with a selected frame's color and text controls

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Templates

The Templates section (top of the left sidebar) is a library of saved designs — your own previously-saved custom designs under Saved, or ready-made starting points under Recommended. Selecting one applies its full look (logo, patterns, colors, frame) to the current QR Code in one step.

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Smart Design

Smart Design generates a set of coordinated designs automatically from your branding, instead of styling each section by hand. Upload a logo image (PNG/JPG/SVG, up to 5 MB) — used both as the QR Code’s logo and as the source for a matching color palette — or skip the upload and set a Seed Color to use as a fallback. Click Generate Designs to produce a grid of auto-generated variants; click any one to apply it to the QR Code, or Regenerate for a fresh batch.
QR Code canvas showing a Smart Design variant applied — square data dots and eyes in a navy blue tone

A Smart Design variant applied to the QR Code

For a fully AI-generated background image behind the QR Code instead of a color-derived pattern, see AI Design.
  • AI Design — generate a full background image for the QR Code from a text prompt
  • Test QR Code — scan-verify a design before printing or publishing it
  • Download — export the finished design as PNG, JPG, or vector formats
  • Page Builder design options — the separate editor for the destination page’s own look, not the QR Code pattern