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End-User Tracking (/settings/user-tracking) controls whether Scanova assigns a shared Tracking ID to link a single visitor’s activity — a QR Code scan, a form entry, and their GPS location — across your exports. It’s off by default: by default, the app doesn’t capture data at the end-user level, so a scan, a form entry, and a location are recorded as separate, unlinked events for privacy reasons.
End-User Tracking settings page with an Enable End-User Tracking toggle switched

The End-User Tracking settings page, with the feature enabled

What enabling it does

Turning on Enable End-User Tracking assigns a unique Tracking ID to each visitor. That ID is added as a new column in your raw data exports (CSV/Excel) for Analytics, Lead Generation, and Custom Forms — letting you bridge data points across those features for the same person. With it enabled, you can identify:
  • User Journeys — which specific visitor scanned a QR Code, and when
  • Lead Attribution — which Tracking ID is associated with a specific Lead Generation entry
  • Response Mapping — a specific visitor’s answers within a Custom Form
  • Location History — where a specific visitor was located during each scan (via Exact GPS)