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Import brand reads your website and fills a landing page with what it finds — your logo, brand name, description, images, contact details, social links, and brand color. On a blank page it builds the page for you. On a template it fills the template’s blocks and leaves the layout, design, and theme untouched.

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Where to find Import brand

Import brand appears on landing pages only. It isn’t shown in the form builder, or on audio, image, and document pages.

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Importing your brand

1

Open the importer

Click Import brand. A dialog opens asking for your website address.
Import brand from website dialog with a Website address field and an Import button

The Import brand dialog, waiting for a website address

2

Enter your website address

Type the address, for example yourbrand.com. The https:// prefix is optional. An address that isn’t valid is rejected straight away, with Enter a valid website address, like yourbrand.com.
3

Wait for the site to be read

Reading the site takes up to about 20 seconds.
4

Check the preview

The preview shows the logo, brand name, and description that were found, along with a line listing exactly which blocks will change.
5

Pick a brand color, or turn it off

Clear the Brand colour checkbox to leave your page’s existing colors alone, or pick one of the colors found on your site. The color you pick becomes the accent color for buttons and highlights.
6

Apply it

Click Fill template on a template, or Replace page content on a blank page. The page updates and saves itself.
To try a different address without starting over, click Different website in the preview.

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What you get on a blank page

The page is built from your website, and blocks with no matching data are left out — so you get no placeholder or demo content.
Import preview with the site logo and name, brand colour swatches, and the list of blocks to be added

The preview before a blank page is built, listing the blocks it will add

Page built from a website with Company Branding, Description, Image Gallery, Social Profiles and Button blocks

A blank page after the import, with each block filled from the website

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What gets filled in a template

Your template keeps its blocks, their order, its design, and its theme. Only the content is written in. A few things worth knowing before you apply an import:
  • Only the first block of each type is filled. A second description or button keeps its own content
  • Blocks your website can’t fill, such as a menu or gallery, are left exactly as they are
  • Contact details are filled on business card, vCard, dynamic vCard, and real estate pages. A template that shows a contact block may still keep its own placeholder details
  • If your site has something the template has no block for, it isn’t added. The preview lists it under Not in this template
  • The template’s first button is relabeled Visit website
The preview’s Filled with website content line is the reliable guide to what will actually change. Read it before you apply.
Import preview on a template listing blocks to be filled and data with no matching block

The preview on a template, separating what will be filled from what has no block

Business card template after an import, showing the imported logo, brand name and description

A business card template after an import, with its layout and blocks unchanged

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Undoing an import

Cmd/Ctrl+Z restores the page as it was. If you applied a brand color to a template, press it twice — once for the content, and once for the color.

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When your website can’t be read

Some sites can’t be read, and the message tells you which one you’re hitting. Bot protection is the most common one. If your site sits behind Cloudflare or a similar service, add your details by hand instead.

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Limits

  • You need to be logged in, and you can run up to 10 imports a minute
  • Logos are saved as PNGs up to 256 px, and images as JPEGs up to 1200 px. Logos supplied only as SVG files are skipped, so a site may import with no logo
  • Nothing is cached. Every import reads your site as it is at that moment
  • Your brand name comes from your site’s own metadata, exactly as written there, so it may read longer than you expect
  • Templates — picking the template an import will fill
  • Page Builder overview — editing the blocks once they’re filled
  • Themes — changing colors after an import, or putting a template’s own colors back