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Every QR Code you make in Scanova is either Dynamic or Static. The difference is where the information lives, and it decides everything else — whether you can change the QR Code after printing it, and whether you can count the scans.

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The difference in one line

A Static QR Code stores its content inside the pattern itself. A Dynamic QR Code stores a short Scanova link, and the real destination sits on our side where it can be changed.

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Why you would pick each one

Choose Dynamic when the QR Code outlives the decision behind it. Anything printed, shipped, or mounted — packaging, signage, business cards, a poster campaign — because the destination will eventually need to move and you cannot reprint what is already in the world. It is also the only way to know whether a campaign worked, since a Static code produces no scan data at all. Choose Static when the content is the answer and will never change. A Wi-Fi password on a café wall, a phone number, a plain text label. These work offline, they never expire, and they carry on working whether or not you have a subscription — nothing needs to resolve.
A Static QR Code cannot be edited once it exists. There is no setting to change, because the content is physically encoded in the pattern — changing it means generating a new QR Code and replacing whatever it was printed on.

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Which types are which

Quick Codes are split between the two: Website URL is the one type where you choose: Dynamic is selected by default, and Static is available if you want it. Pages are always Dynamic. Anything built in the page builder or AI Studio resolves through Scanova by definition, since the landing page is hosted there.
GS1 is the exception to the pattern. It is Dynamic or Static depending on the resolver you pick in step 1 of its wizard — the Scanova resolver and a custom domain are both Dynamic, while the GS1 Global Resolver is Static because GS1’s own infrastructure answers the scan. See GS1 QR Code.

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What only Dynamic can do

Several features exist only on Dynamic QR Codes, for the same underlying reason — they need a server-side step at scan time, and a Static code does not have one: Publishing a Static QR Code and then looking for these will show a notice rather than the setting.