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What it’s for

“Custom Page” is the platform’s generic, catch-all page category — internally named dynamicText and labeled Custom Page in the QR category list (ID 9). It’s what you get when a page doesn’t fit one of the more specific template categories (Restaurant, Product, Feedback, and so on): any combination of blocks, built from scratch or from a loosely-themed starting point.
Naming mismatch: there is no “Custom Page” button, tag, or label anywhere in the app’s UI. The template gallery’s tag filter bar does not include a “Custom Page” tag. Searching the gallery for “custom” no longer returns zero results — it now substring-matches templates like Customer Service Feedback and Retail Customer Feedback, which have nothing to do with this category — so don’t rely on that search as a way to locate it. The only reliable, dedicated route to this category is the Start Blank option on the template gallery, which the interface never calls “Custom Page.”
Template gallery search box showing results for 'custom' matching Customer Service Feedback and Retail Customer Feedback

Searching the gallery for "custom" now substring-matches unrelated Feedback templates, not Custom Page

Two ways to reach this category

Creating one via the API

To create a Custom Page QR Code through the API rather than the UI, use category ID 9 (slug dynamicText, labeled Custom Page) — see Create QR Code for the full request schema and Category List for the complete ID-to-label mapping.