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What it’s for

“Custom Page” is the platform’s generic, catch-all page category — internally named dynamicText and labeled Custom Page in the QR category list (ID 9). It’s what you get when a page doesn’t fit one of the more specific template categories (Restaurant, Product, Feedback, and so on): any combination of blocks, built from scratch or from a loosely-themed starting point.
Naming mismatch, verified live: there is no “Custom Page” button, tag, or label anywhere in the app’s UI. The template gallery’s tag filter bar does not include a “Custom Page” tag — searching the gallery for “custom” returns “No templates match «custom»”. The only user-facing route to this category is the Start Blank option on the template gallery, which the interface never calls “Custom Page.”

Searching the gallery for "custom" returns no matches — Custom Page has no gallery tag

Two ways to reach this category

Creating one via the API

To create a Custom Page QR code through the API rather than the UI, use category ID 9 (slug dynamicText, labeled Custom Page) — see Create QR Code for the full request schema and Category List for the complete ID-to-label mapping.